Personal Perspective
Why I'm No Longer Working With Beginners
Why I'm choosing to concentrate my experience, attention and energy on established entrepreneurs and businesses.
I've made the decision for 2027, I'll no longer be working with beginners.
The last 15+ years I don't know anyone who's given more value than me in this industry, I don't say this from ego, I say it from pure evidence.
- 100s of workshops
- 30,000+ through my programmes
- 1000s of business and sales related videos
And the work hasn't been generic copy paste, it's been a deep dive in the principles, psychology and strategies to build and scale a highly profitable business.
While it's been fun, I've reached a place I no longer wish to give my energy and resources to helping those at the start of their journey.
I'm not speaking from a place of burnout, in fact I'm in the best space mentally I've been in years.
I'm speaking from knowing where I create the most impact, which tends to be established entrepreneurs + businesses.
Beginners and those stuck in beginner mode operate in an entirely different way, which requires a different kind of energy from my side.
Meanwhile, entrepreneurs already succeeding and bigger brands my work goes far deeper and being fully transparent, it excites me to see this translate.
I'm currently in the process of finalising my Private Advisory for 2027 where it will only be for those generating 25K+ pm or scaling to this with clear and tangible evidence of this.
Not talk, actual proof and data to back this up.
I'll explain in more detail over the next few days why I'm making this shift, but this post already covers the foundations.
The one thing I will share about energy, is over the last decade especially I've navigated:
- Consulting for a billion dollar brand during the day
- Helping a beginner in the evening who's never landed a client
Maybe I'm getting old (45 now), but energetically I feel it's time for the next chapter.
Does this mean saying no to revenues?
Absolutely, a large percentage of revenue comes from the beginner market.
This isn't the first time I've walked away from money to listen to my own gut feeling and trusting myself.
For now, if you enjoy my content know from today it will be speaking directly to those (maybe it's you) who are already established and looking to scale to the next level.