Private Advisory · For established business owners

The business is built.Now let's decide what it becomes next.

25: business owners
£25K+ / month: or a proven business clearly scaling towards it
Direct: advisory with Pete
One room: of experienced business owners

Apply for Private Advisory See how it works

Who this is for

Private Advisory is for established business owners.

Already in place

Paying customers
Proven offer / service
Real revenue
Commercial experience
Real decisions to make

Typical stage£25K+per month — or a proven business clearly scaling towards it

The Transformation Gap

The business
you haveThe gapThe business
you want

RevenueCurrent

Desired

Owner timeCurrent

Desired

RoleIn the business

Leading the business

DependenceHigher

Lower

PredictabilityInconsistent

More predictable

Team / leverageCurrent

Desired

The business works. The question is whether it's the business you actually want.

Private Advisory is about the decisions that close that gap.

Find your Transformation Gap

How we look at the business

The data tells us what's happening. Then we work out why.

What the business shows

Revenue
RGA
Leads
Conversion
Pipeline
Margins
Time

↓The real picture↑

What's happening underneath

Strategy
Behaviour
Decisions
Avoidance
Identity
Energy
Capacity

Bring me the numbers. And bring me what's really going on.

Advisory happens where the two meet. We look honestly at revenue, Revenue-Generating Activity (RGA), pipeline and performance — and when something isn't moving, at the decisions and behaviour underneath it. You don't need to be obsessed with dashboards. You do need to be willing to look at reality.

The level of conversation

Private Advisory starts later.

It's not designed to help you choose what to sell, find your first customer or learn the fundamentals of running a business. It's for the decisions that come after you've already built one.

Growth
Positioning
Pricing
Pipeline
Acquisition
Opportunities
Team
Hiring
Leverage
Owner time
Business model
Dependence
What to stop doing
What happens next

What actually happens inside

Advisory, perspective and the right room.

Direct advisory

Bring the decisions, opportunities and problems that matter. Work through them directly with Pete.

The room

25 established business owners with different experience, perspectives, relationships and commercial knowledge.

Better decisions

Use the room and Pete's perspective to see opportunities, risks and options more clearly.

Commercial connection

Build genuine relationships with people who are already operating established businesses.

Perspective

Get outside the bubble of your own business.

Momentum

Keep the important decisions moving instead of allowing them to sit unresolved for months.

The room

25 business owners. That's enough.

I want to know the businesses in this room. I want the people inside it to know one another.

Everyone has already built something. Everyone brings experience. And everyone should leave the room better because of the people they're sharing it with.

That's the reason for 25. Not scarcity. Not status.

Pete's role

The value isn't measured in hours.

One decisioncan change a year.

One opportunitycan change the numbers.

One outside perspectivecan stop months of unnecessary complexity.

My job isn't to run your business for you. It's to bring experience, perspective and challenge to the decisions that matter.

Sometimesseeing an opportunity you've overlooked.
Sometimeschallenging an assumption.
Sometimessimplifying something you've made too complicated.
Sometimeshelping you see that you already know what needs to happen.

You remain responsible for the business. My role is to bring perspective, experience and challenge to the decisions that matter. Yours is to decide and execute. That's what makes advisory useful.

20+years

3,000+high-ticket sales conversations

1,000+clients

£30M+in client sales

Experience

Two decades of experience. Brought to the decisions that matter now.

More than 20 years of commercial work with business owners. Private Advisory is the closer version of that work — a smaller room, built around the decisions in front of you.

The investment

Private Advisory 2027

$8,000 per year.

Maximum 25 members. Applications reviewed individually. Applying is free — nothing is charged when you apply.

Apply for Private Advisory

The application isn't an audition. It's how we work out whether this makes sense.

The business.
Where it is now.
Where you want it to go.
What you're working through.
Whether Pete can genuinely help.
Whether Private Advisory is the right environment.

The application

Tell me about the business.

Where it is, where you want it to go and what you're working through. Plain, specific answers are perfect. Every application is read personally.

Name *Email *

Business name *Website or social profile

Approximate monthly revenue *What do you sell, and to whom? *

1. What does the business look like today? *Briefly tell me where the business is now — revenue, team, model and anything else you think matters.2. What do you want the business to look like 12 months from now? *3. What's currently getting in the way of that? *4. What's the biggest decision, opportunity or challenge you're working through right now? *5. Why do you think Private Advisory could be useful to you? *Is there anything else I should know? OptionalI understand Private Advisory 2027 is an investment of $8,000 per year, and that applying does not charge me anything.

Additional member opportunities

Selected Private Advisory members may have the opportunity to generate additional revenue through suitable referrals or approved mentoring opportunities. A 20% referral commission is available on qualifying introductions resulting in paid Private Advisory memberships. Mentoring opportunities are subject to approval and separately agreed arrangements. Participation is optional. Earnings are not guaranteed.